1. Mediaite
  2. Gossip Cop
  3. Geekosystem
  4. Styleite
  5. SportsGrid
  6. The Mary Sue
  7. The Jane Dough
  8. The Braiser

Head Scratchers

The New Gender-Neutral Easy-Bake Oven Isn’t So Neutral


The good news: Hasbro has heeded thirteen-year-old activist McKenna Pope’s call and will release a new gender-neutral version of its Easy-Bake oven and include boys in the product’s ads. The bad news: this “gender-neutral” Easy-Bake oven will be black, silver and blue and will accompany the current iteration that is mostly purple with pink accents.

Pope started her campaign for a gender-neutral oven after attempting to buy an Easy-Bake for her four-year-old brother and finding them only in “girly” colors. By creating one black and silver oven and another purple and pink, however, Hasbro has failed to make anything about the product gender-neutral; instead, the company has just stuck to the old binary and made the oven “tougher”, with “cooler colors”, and thus more appropriate for boys. They “manned it up.” Evidently, while it’s acceptable for a man to cook, it is entirely unheard of for a boy to play with something that is pink or purple. And, due to natural, biological reasons — you know, like glitter-incrusted double helixes and light receptors within the eye that burn when confronted with blues, greens, and metallics — girls can only use products that are purple or flowery.

Fine. In order to help Hasbro further masculinize the Easy-Bake oven, I’d like to suggest some new names for the product. Why not, right?

1. The Rugged Bake Oven

2. The Hard Burn Oven

3. Thor’s Lightning Kiln

4. The Fires of Mt. Doom

5. Cthulu’s Mouth

6. Diablo’s Inferno

7. Hot Metal Roaster

8. BBQ Box of Doom

9. Meat Smelter

10. The Cookerator

11. Machismoven

12. Thermally Insulated Chamber For The Heating of Ingestible Substances

[Photo via The Mary Sue]

TAGS:

  • Kele Usilton

    What a silly complaint. Some boys may be perfectly happy with the purple and pink model, while some girls (my childhood self included) would be thrilled to get a toy that isn’t pink. The point is that they’re going to offer options so each child can have the one they prefer.

  • Anonymous
  • http://www.facebook.com/people/Doug-Wenzel/100000156834654 Doug Wenzel

    Why not make an Easy Bake Oven as part of a toy paint and body shop. Toy Bondo, 1/24 car and truck models you can custom paint and then bake the paint, etc.

    The bondo and paint would really come in handy after all those head-on car crashes love to stage.

  • Anonymous
Abrams Media Network click here for advertising opportunities

© 2013 The Jane Dough | About Us | Advertise | Newsletter | Privacy | User Agreement | Disclaimer | Contact | Archives | Send a Tip | RSS RSS
Dan Abrams, Founder | Hosting by Datagram

X