This List Of The 29 Most Influential CMOs Is Totally Gender Balanced, And That’s Awesome
10:30 am, October 19th | by Sarah Devlin
Generally speaking, when I see a slideshow of “X Most Influential People In Y Field,” I tend to expect a lot of photos of older white dudes with suspiciously similar-looking grins. But the list of the 29 most influential CMOs (Chief Marketing Officers, for the unfamiliar) in the world that was published by Business Insider today has 14 women taking up just under half of the spots. This would be exciting on its own, but even more encouraging is that the list was derived by an algorithm calculating “individuals’ influence in both traditional and social media,” so it’s not like anyone had to get out any binders full of women to ensure these results.
A couple of the notable female CMOs who made the list are Mary Szela, Vice President of pharmaceutical operations at Abbott Laboratories; Beth Hirschhorn, Executive Vice President of global brand, marketing and communication at MetLife, Inc.; Laurine Garrity, Executive Vice President and Chief Marketing Officer at Charles Schwab, and Lorraine Twohill, Vice President of global marketing at Google. But! It gets even better.
Not only did these 14 women make the list, they are evenly distributed throughout instead of getting clustered at the bottom, with three cracking the top ten — Martine Reardon, Chief Marketing Officer at Macy’s, who comes in at number 7; Beth Comstock, Senior Vice President and Chief Marketing Officer at GE, who is number 6; and Tami Erwin, Vice President and CMO at Verizon, who clocks in at number 5. Rock on, ladies.