Tory Burch Is Not Letting Her Copycats Get Away With Ripping Her Off
4:00 pm, March 27th | by Meredith Lepore
After finally settling her lawsuit with her ex-husband Chris Burch (and getting a big payday) Tory is now going after people ripping off her highly coveted label. According to The New York Post Tory is suing New York-based Bluebell Accessories Inc. for selling accessories that featured T-shaped designs which look similar to the Burch logo. From NYPost: “The lawsuit, filed Friday, states that Burch’s company sent Bluebell’s co-owners Jessica Min and Sung Ki Min a cease-and- desist letter. Min and Min responded, but according to WWD, didn’t provide info about the manufacturer who made the goods. Burch — taking an aggressive stance — is seeking a permanent injunction, as well as the names of the suppliers.”
If Tory wins this one, it would be her second big win with a counterfeit suit. In 2011 Tory Burch LLC was awarded $164 million by the New York Federal Court in damages for the company’s suit against counterfeiters. This is a huge step for all designers, as counterfeit fashion items are a huge issue. “Many people think that buying a fake product is harmless, but counterfeiting is estimated to result in annual losses of over $20 billion to American companies,” said Burch to Women’s Wear Daily in June 2011.
When that first case was filed in December of 2010 it was done in an attempt to give the company control over fake domain names (there turned out to be 232) claiming to sell Tory Burch products including clothing, Reva ballet flats and a variety of handbags. Tory Burch now has control over these sites and has the power to disable future sites that might try to sell rip-offs. You go, girl.