Pot, Meet Kettle: Anheuser-Busch Appalled By UFC’s Sexism
2:19 pm, April 26th | by Amy Tennery
The beer-maker has released a warning to the Ultimate Fighting Championship over its increasingly sexist image, implying (through a rather vague, threaten-ish statement) that it could pull its sizable sponsorship out of the league if the UFC doesn’t clean up its act. Of particular concern are several UFC athlete’s loutish attitudes toward women. For example one MMA fighter, Miguel Torres, was released by the UFC in December after he tweeted out a rape joke.
And now, Anheuser-Busch, which pays to have its Bud Light logo emblazoned across the UFC’s trademark octagon, has warned the league that it needs to get its athletes to stop being so gosh-darn sexist.
In a statement to AdAge, Anheuser-Busch said it “embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”
To which I say, OH REALLY, ANHEUSER-BUSCH? You want to go there? Sure. Fine.
In honor of this great organization’s long-standing commitment to political correctness and sensitivity, I’ve compiled a collection of several thoughtful T.V. spots from the company. I take my hat off, gentlemen. If only UFC could learn to act more like you:
(Via Feminist Law Professors)