Women’s Crotch Shots… In A Water Bottle Ad?
12:45 pm, July 24th | by Amy Tennery
And now, here are a series of bottled water ads that are as offensive as they are perplexing. They feature up-skirt photos of unsuspecting women.
Borrowing on a trope well-known in the mid-2000s, Us Weekly era, this latest series of Watta bottled water ads features (implied) celebrity types flashing a “crotch shot” to a throng of paparazzi as they exit their vehicles. Think TMZ with slightly more censoring:
Why the crotch shot? For a water ad? We could speculate endlessly. There’s the phallic aspect at play, which is as subtle as a sledgehammer. And the equally subtle implication that they women are flashing their ladybits because they’re drunk. “Let’s laugh at the drunk lady, who should have been drinking water!” appears to be the takeaway. It’s incomprehensible — and more than a little mean. Why shame women into buying your product? Why the “Drink this — or else” threat? The mind boggles.