We’re Jealous Of Your LL Bean Boyfriend
3:35 pm, December 6th | by Carmen Shardae Jobson
With fast fashion becoming the go-to for the average shopper in America, catalog brands like LL Bean have to scramble to keep up. There’s one way in which the traditional brand has been brought into the internet age, however — through the invention of Your LL Bean Boyfriend.
A kind of lifestyle parody akin to The Rich Kids of Instagram, this Tumblr page pokes good-natured fun at women’s fantasies about a handy man (and at men’s fantasies of the ideal American Male). This wholesome dude, clad in a plaid shirt and a toothy smile (think Aiden from Sex and The City!), masterfully gets any job done and is a man’s man at heart — while still totally sharing all of your interests. It’s an interesting comment on both men’s images of themselves and the kind of men women hold up as their ideal. Thought-provoking stuff for a goofy Tumblr page!