We’re Relaunching as The Jane Dough, a Site about Women in Business

11:16 am, November 29th | by Amy Tennery

Over the last week you may have noticed some changes here at Mogulite — and now we are preparing to make it official.

On December 5, Mogulite will be relaunching with a new look, a new focus and a brand new name: TheJaneDough.com. As was reported in TechCrunch today, our new site will explore the world of business through the female prism. We want to celebrate women who’ve found success, call out sexism where we see it, and dissect how powerful women are treated in the media.

This decision came after careful consideration (and advocacy on our part) with our publisher/founder Dan Abrams. Over the last several months Associate Editor Hillary Reinsberg and I found a common thread among stories we loved to write: they were all a reflection of our views, as women who cover the business world. Our take on obnoxious women’s stereotypes, radical CEOs who are promoting female executives, and the absurd coverage that workplace sexism gets in the press — these were the stories we got really excited about — and, judging by the traffic, our readers got fired up over them, as well.

We’ll cover some of the familiar names and faces you’ve seen on Mogulite but most will be the all too few women on our current power grid. This new step means we’re taking on the business beat from a more personal standpoint. I hope you’ll join us next Monday when we launch.

TAGS: jane dough | the jane dough

Guest

Finally a website focused on female executives. Amy, you are an inspiring writer for females looking to tackle the business world. Thank you!
Leslie

Really looking forward to reading it — especially as a business woman trying to make it in this economy …
Guest

This is a fantastic idea, and couldn’t agree more: the articles on women in business are entertaining and valuable. Really looking forward to more on this.
guest

These comments are great! Totally real and definitely not written by a publicist. Hurray!
guestie

Cause men don’t bake bread?
Anonymous

This is a really unique idea and I’m definitely eager to read more!
Christy

It must be sad to be that cynical. Personally, I’m excited for the new direction.
Anonymous

I ‘knead’ this website, because it’s like… soooo hard to look up real news on sites when I’m barefoot in the kitchen making my husband his 5:30 dinner. Questionable branding.
Anonymous

It’s mocking the stereotype… Not unlike Jezebel, The Mary Sue and lots of other women’s sites that take negative cliches and turn them on their heads. Women have redefined what it means to “bring in the dough.” Our site will celebrate that.
Nicole

Can’t wait to see TheJaneDough.com launch!
Guest

love the name! such a unique focus to explore in the business world – cant wait to check out the revamped site!
Guest

I can’t wait to see the site launch! What a unique name and idea! Finally, something for the ladies only! :-)
http://www.facebook.com/people/Jaderdavila-Tiodepijama/100001864183480 Jaderdavila Tiodepijama

i taught my daughter to first make her own money and take the pill. the rest she decides. a site that focus in this kind of women is way too welcome. go on. do it.
Weebluemoth

As women journalists, you both will be all too familiar with gender issues. How refreshing to see Abrams promote this perspective. Good luck to you all. Looking forward to JaneDough.
http://pulse.yahoo.com/_Z4CJFSWSF6NJQ2QO56FEBHKHJM K

exactly what I thought, lol.
http://pulse.yahoo.com/_Z4CJFSWSF6NJQ2QO56FEBHKHJM K

No, it’s not. At least, not in a clever way.
http://pulse.yahoo.com/_Z4CJFSWSF6NJQ2QO56FEBHKHJM K

Can the publicists PLEASE stop spamming this page with OBVIOUS trite?
Anonymous

All you do is post trite, K.

Search

Podcasts