The Petition To Drop Donald Trump From Macy’s Is A Waste Of Time
3:30 pm, November 13th | by Carmen Shardae Jobson
An online petition with more than 400,000 electronic signatures, including support from Cher, who referred to Trump as a “cretin”, has been circulating calling for the removal of anything Donald Trump-related from Macy’s department stores (as well as the removal of the mogul from those annoying commercials).
The petition from SignOn (which is affiliated with MoveOn) begins thusly:
Macy’s: Donald Trump does not reflect the “magic of Macy’s.” We urge you to sever ties with him. Macy’s says it has a strong obligation to be “socially responsible” and that “actions speak louder than words. Indeed, it’s time to act”.
The petition arrived a week after Obama won re-election despite Trump’s unceasing attacks on the president, including a request for his academic records in exchange for a personal $5 million check towards the charity of his choice and his continued insistence that Barack Obama is not an American citizen. Rightfully, Obama did not respond, but the people have and with holiday shopping in full swing, it looks like very few of the 99% or 47% want to spend a dime on Trump products. Our favorite believer in life after love even tweeted: “I’ll NEVER GO TO MACY’S AGAIN! I didn’t know they sold Donald Trump’s Line!”
Yet as of now, Macy’s is standing behind their choice to continue selling Trump’s wares, at least according to Trump’s own PR guru Michael Cohen, who stated: “Mr. Trump is important to Macy’s, both as a brand and as an endorser. His ties, shirts, cufflinks, fragrances and other merchandise are top-selling items across the country – in particular Mr. Trump’s ties are the number one selling ties at Macy’s.”
Most likely, the Donald will continue to have booths and tables of his merchandise available at Macy’s well into 2013, but the petition shows that some people aren’t afraid to demand a little bit of reciprocity for Trump after his big gamble failed. However – why not petition for a boycott of the retail giant altogether, or just refuse to buy Trump’s products? Macy’s is a hugely convenient department store, especially during the holidays, with great discounts to boot. But if they’re choosing to stand beside Trump, can a shopper who signs the petition still shop at the store in good conscience? Trump’s inexplicable influence as both a money maker and political commentator brings to mind the adage that “Any press is good press,” and that must make it hard to Macy’s to let him go. But consumers, rather than signing a most likely futile petition, can still bar themselves from shopping there without waiting for any action on Macy’s part. That would hit Trump and Macy’s where it would hurt most: their bottom line.
[Photo via Business Insider]