Shocker: Study Shows Women Buy More Tech Products Than Men
10:02 am, January 10th | by Amy Tennery
It was just last week that we were greeted to Milagrow’s tablet computer, the “world’s only TabTop PC for women professionals” (spoiler alert: it’s a regular tablet computer, except it’s pink). So we’re delighted to see a little positive tech news for women today.
A new study shows that women aren’t the technophobes they’re assumed to be by… well, I don’t really know who actually thinks that way anymore. But, as Mashable put it, the study has led to a “Stereotype Debunked,” so, sure.
Anyway, the study: turns out that women buy more tech products than men, according to data compiled by retailer HSN. Out of 2,000 consumers surveyed, women regularly “expressed more interest” than men in buying tablets, laptops and smartphones. The study also showed that women are more likely to use tech products “heavily” after buying them. Considering the fact that women are responsible for the vast majority of household purchases this is particularly surprising.
Jill Braff, a VP at HSN, told Mashable this data could have obvious ramifications for how tech products are marketed. Prepare yourself for an army of smartly appointed T-Mobile ladies.