Shocker: Study Shows Women Buy More Tech Products Than Men

10:02 am, January 10th | by Amy Tennery

It was just last week that we were greeted to Milagrow’s tablet computer, the “world’s only TabTop PC for women professionals” (spoiler alert: it’s a regular tablet computer, except it’s pink). So we’re delighted to see a little positive tech news for women today.

A new study shows that women aren’t the technophobes they’re assumed to be by… well, I don’t really know who actually thinks that way anymore. But, as Mashable put it, the study has led to a “Stereotype Debunked,” so, sure.

Anyway, the study: turns out that women buy more tech products than men, according to data compiled by retailer HSN. Out of 2,000 consumers surveyed, women regularly “expressed more interest” than men in buying tablets, laptops and smartphones. The study also showed that women are more likely to use tech products “heavily” after buying them. Considering the fact that women are responsible for the vast majority of household purchases this is particularly surprising.

Jill Braff, a VP at HSN, told Mashable this data could have obvious ramifications for how tech products are marketed. Prepare yourself for an army of smartly appointed T-Mobile ladies.

[via]

TAGS: women and tech | women buying tech | women consumers

Anonymous

”
Considering the fact that women are responsible for the fast majority of household purchases this is particularly surprising.”

1) Correction- “vast majority”
2) It is not surprising, as it actually could support the point that women only seem to buy more phones/tablets because they do the household shopping more than men (Women might not actually “express more interest” as it was put forward by the article).
Weebluemoth

Does “household shopping” include tech products? I don’t think so. Women stereotypically buy the food, clothing, furnishings, and furniture. Women “feather the nest” and run the kitchen. Men stereotypically do the home repairs, maintain the car, and handle the “tech stuff.” They’re in charge of using the tools. And even though Home Depot sells all manner of products for the “Home,” it sells no computers or phones.

Thankfully, gender role distinctions are now blurring. I AM surprised, however, that women buy more tech items. I bet age demographics are now more important than gender. In any event, making computer tablets pink is a laughable sales technique.
http://pulse.yahoo.com/_VK7U6RFTAUIPW2JR2NGPBP2IYA super

i remember in 93 when i use to sell computers. My first sale was to a woman for her husband. She returned it a month later unopened because her husband was computer-phobic. However every other computer sale that year was to men.
Maybe if we had a pink computer we would have sold them to women ;)
Agirlwhohatespink

Finally! Just don’t make mine pink!

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