Eureka! Beer Makers, Advertisers Discover Women Also Like Beer
4:45 pm, August 16th | by Amy Tennery
A new report out of Canada, however, shows that women are the overlooked class of buyers when it comes to an icy brew. How bad is the divide? Roughly 80 percent of Canadian beer drinkers are men, according to News1130 — and there’s ample evidence that marketing and product creation (not taste) are the culprits behind that divide.
Beer experts, never ones to leave a teetotaling stone unturned, argue that craft beer brands have little problems attracting female drinkers, according to the Vancouver Sun, due to their more sophisticated marketing strategies and wider variety of flavors and options. Perhaps larger beer makers could replicated the craft brewer strategy. We ladies like options.
So, why does this matter? Why should Canada care whether women drink its beer? While this Beer For Women movement seems frivolous, new data suggest that per capita beer consumption up north has remained stagnant since 1995. You need us, fellas.
And lest you start feeling smug, American brewers, data on men and women’s beer consumption in the U.S. shows the divide is even more pronounced. Of course, I’m happy to do my part to support American beer business — especially if those beer ads get a little less offensive.