Survey Claims Dressing “More Powerfully” Is A “Masculine Characteristic”
1:25 pm, January 7th | by Amy Tennery
Have you ever worn a longer skirt to work or covered up your cleavage in order to appear more professional? Well, then, you’re clearly acting like a dude to get ahead. At least that’s what one new study claims.
A U.K. office provider Business Environment conducted a survey of 2,000 women (full report’s here) and found that 59 percent of respondents are “knowingly taking on some… masculine characteristics in a bid to ensure their views are taken seriously in the boardroom.” Interesting. And what are these “masculine characteristics” that women are adapting en masse?
Fifty-nine percent of Londoners questioned admitted they have dressed ‘more powerfully,’ wearing longer hemlines (25 percent) and displaying less cleavage (25 percent). Indeed, inappropriate dress was cited by two-thirds of those questioned (67 percent), as the most common reason for women to pass judgement on colleagues and clients.
So… if covering up your chest and thighs are “masculine characteristics” (it’s true, men rarely show their cleavage in the office), are they saying that “dressing inappropriately” is an inherently feminine characteristic?
But wait — Business Environment assures us that “businesswomen are not giving up their feminine wiles altogether.” And how are they achieving that?
More than a third of those surveyed in London (36 percent) confessed to wearing more-make up to the office, perhaps an indication that whilst they value the ‘power effect’ of adopting more masculine characteristics, they realize the female touch can bring about success in other ways.
Every layer of mascara helps offset your calf-length, burlap skirt.