By 2022, U.S. Women Will Control Two-Thirds Of The Wealth
11:30 am, February 18th | by Amy Tennery
Women put $7 trillion into the U.S. economy. By 2022, women will control two-thirds of consumer wealth. And yet, 91 percent of women say they don’t think advertisers understand them.
Anyone else seeing a disconnect here?
As this infographic from Marketing Zeus shows, women in the U.S. control all the money. Okay, not all, but a lot. So why aren’t advertisers targeting us? And, you know, why are they running commercials like this?