Women’s Pro Soccer Is A Terrible Business — Should It Shut Down?
4:55 pm, December 6th | by Hillary Reinsberg
That’s what a writer at Good argues: that the United States professional women’s soccer league should turn into a charitable non-profit, rather than continuing on in its failing attempt to be a sustainable business. It’s simply not profitable, she says. And, you know, we kind of agree.
Currently, the league only has five teams, and it needs to have eight if it wants to continue as an official professional league. Attendance and broadcast earnings have been a major struggle, so don’t expect anyone to invest in building up three more teams. The options are to try to petition to let the league to remain professional with just five, or to lower their standing down to becoming a non-profit.
While it’s certainly a shame that the league will struggle to remain professional, we see the point. As any businesswoman (or man) will tell you, you can’t run a business that isn’t profitable. Allowing this bad business model to continue perpetuates the notion that women’s sports need to be coddled in order to succeed.
Before you cry out in anger, think about this: remember when the U.S. women’s team played an amazing World Cup championship match against Japan this summer? Well, 13.5 million people, of both genders, watched. And it was all we heard about for a week. People do have respect for women’s sports, including soccer. But if it’s a terrible business, it’s a terrible business.