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PR Whoops

The Worst Commercials Of Super Bowl 2013


So much perfection was on display last night at the Super Bowl: Jacoby Jones’ 109 yard return that resulted in a touchdown, Colin Kaepernick’s beauty, Joe Flacco referring to the Baltimore Raven’s win as “f*ckin’ awesome.” Even the Super Dome blackout was kind of perfect — it was the only appropriate response to Beyonce’s halftime performance. Unfortunately, the perfection parade failed to extend to the commercial breaks: as always, advertisers chose to fill their premium ad spots with tired jokes about men and women, amirite, we’re here all week. In case you wisely DVR’d the Puppy Bowl to switch to at commercial breaks, check out our gallery below of the worst offerings from the Super Bowl.


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  • WiddleBabyWepublican

    I was surprised to see Frank Luntz showing how many women thought the GoDaddy kiss was gross.

    Would it be gross if she was kissing the Calvin Klein underwear model?
    Tom Brady?
    David Beckham?

  • Anonymous

    The part I thought was gross were the noises. I don’t think the ad would have gotten nearly the negative reaction if you didn’t hear all the slurping (no matter who she was kissing). It was as if GoDaddy was TRYING to make it as gross as possible. I thought it was a decent idea but terrible execution

  • Orestes Ippeau

    Well, we ARE discussing it, tho, aren’t we?

  • http://truth-and-opinion.dyndns-blog.com/ The Peripatetic Apostate

    You and the media relations department at GoDaddy have figured out what the advert was all about: it was so bad (gross) that it was good (appealing).

    This is a biz school fundamental called the Irony Ploy in Marketing.

    I never went to MBA school by the way.

    All I know about this stuff is what I watch on a series of video tutorials featuring a fine actor named Don Cheadle.

  • Anonymous

    The one with Paul Harvey screwing farm animals was revolting.

  • Anonymous

    According to Frank Luntz, the GoDaddy commercial beat Obama by 10 points, and is the President of the United States.

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