Horrendous Holiday Ad Countdown: Zales Jewelry Gets Her Feeling Drunk And Amorous

9:43 am, December 21st | by Amy Tennery

Ever notice how many Christmas ads are awfully female-centric? Sure, surveys show that women are often responsible for holiday shopping in their households, so it makes sense that companies would target us. But what doesn’t make sense is how jaw-droppingly obnoxious some of these T.V. spots are. Are you a crazed, retail-obsessed nutcase? Nope, neither are we! And yet… well, let’s just say there are plenty of ads that suggest otherwise. With that in mind — and with less than a week left to go till Christmas — we’re counting down the most annoying, irritating, lady-stereotypin’ Christmas ads around. They’re the ads we love to hate.

Today’s ad from Zales (which is actually part of a far less offensive series) reminds me of a New Year’s resolution I’d love for us to all make: To retire the “Women Are Frigid Unless You Buy Them Jewelry And Get Them Sauced” myth. Kinda drains the romance out of the whole gift-giving gesture.