Zooey Deschanel Starts Production Company, Already Inks a Deal
3:55 pm, February 21st | by Colette McIntyre
Good news for all you bangs-sporting, Sweet Valley High-reading, scarf-knitting, teacup dress-wearing, delicate gossamer spirits out there: Zooey Deschanel and her Hello Giggles partner Sophia Rossi launched a production company, and it just signed a two-year first-look deal with 20th Century Fox TV, the producers of Deschanel’s New Girl. Now you may be able to live your twee life and watch it too.
The deal with 20th TV stipulates that the partners will focus on developing comedies and drama. Producing is not a new venture for Deschanel or Rossi: currently, Deschanel has a producer credit on New Girl and earlier this season, the duo paired up with fellow Hello Giggles editor Molly McAleer to executive produce Must Be Nice, a comedy written by New Girl consulting producer J.J Philbin, produced by 20th TV and sold to Fox.
“We’ve known Zooey as an actress through New Girl, and as we got to know her as a producer through the script she developed, we quickly realized that there is so much more to her,” Gary Newman, 20th TV chairman, said. “Zooey and Sophia have their finger on the pulse of young people and particularly young women, and we really responded to that.”
We’d contend that Zooey and Sophia would have their fingers on the pulse of young women if said young women’s wrists weren’t made inaccessible by crusted and tangled layers of handmade friendship bracelets, but we’re just getting lost in the details.
Snark aside, this is a positive development: two women are now in positions of power from which they can develop and recruit female directors, female writers, female staffers, and female stars. Hopefully Zooey and Sophia will follow the path forged by Mindy Kaling and Lena Dunham and bring more realistic and nuanced portrayals of women to television. (Lord knows we need them.) And if not — if they instead produce shows featuring cute girl-women tweeting about dating faux-pas and how puppies’ ears make them cry while finger painting with their toes because they live in a silly upside-down Dr.Seuss world of their own making…well, we’d still take that over another ¡Rob! any day.